Create an Efficient Schedule to Help you Prospect to Expired Listings
Are you hoping to grow your business this year through expired listings? This is a great pool of potential clients to tap into. But how do you start? Where do you start? Well, one thing that will be a great help to you is to get in the habit of scheduling out your week. Plan and carve out time for prospecting each week! Build in these habits and it won’t feel like something extra you need to do on top of all the other tasks and work you have on your plate.
Step 1: Plan to plan
Set aside time to create your schedule for each week. Don’t wait until Monday morning rolls around to create your plan for the week. You’re already using up valuable time then that you could have spent accomplishing tasks. Instead, block out time Friday afternoons to go ahead and set up your schedule for the following week.
Step 2: Prioritize your down time
Next, you want to ensure you protect your down time, time with family and friends, and time for your health and wellbeing. One way to prioritize this is to build it into your schedule. Start from the ground up building out your schedule. Block time off for family, friends, and wellness. Let’s say you like to go to the gym or a yoga class a few times a week. Put that in your schedule. Write in the weekly dinner with friends. Or include the times you take your kids to practices or spend quality time together. This helps your family know that they are top priority. Having these important parts of your week set aside will also allow you to approach your work tasks and prospecting from a more centered and energized place.
Step 3: Look for small victories to stay on track
One thing to keep in mind, is none of us is completely 100% all the time. You might miss a meeting or run late so that you miss a scheduled block of time for prospecting. But the important thing to remember is that is normal. Don’t let it derail your day. Look for other small victories you’ve accomplished throughout your day to help you stay motivated.
Step 4: Build in wiggle room
Another pro tip is to build in wiggle room. There will inevitably be things that come up throughout the week that are unexpected. Whether a car breaks down, a child gets sick and must stay home from school or an associate has an exciting lead for you to call, things will get dropped on you. The important note is to build in time in your schedule for these inevitabilities. That way it won’t be such a stressor when those things pop up. Build in an hour a day or every other day for “flex time” or whatever name you want to give it. If nothing comes up that is demanding your attention, you can utilize that hour to be proactive in self growth tasks. Pull out that leadership book and read a chapter. Get in an extra stretching session if you’ve been sitting all day. Make a healthy snack or meal with the extra hour. It won’t go to waste but having that time will build in buffers so you’re not so strapped when unforeseen circumstances crop up.
Step 5: Create the time needed for prospecting steps
Lastly, once those items are all set in your schedule, add in weekly work tasks. For example, block out the time you already spend in meetings with your brokerage, calls nurturing leads, and meetings with current clients. Once you have all that, add in times to prospect to expired listings. Break things down by task. One hour might be finding leads. You might decide to sign up for our monthly Manhattan lead package as a quick way to obtain fast, daily leads. Then another hour might be calling leads. Another hour might be following up via email as a second touch campaign. You might include a couple hours a week for creating and sending print flyers or postcards to those leads as well.
These tips will help you build your schedule week by week from the ground up to be more efficient at prospecting to expired listings. These steps will also help keep you grounded knowing you have enough time set aside for your wellbeing and family as well.
ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.