If your listing has expired and you need to get it back on the market, don’t sweat it. Or if you work as a realtor looking to invest in obtaining and selling expired listings, here are some insights to help you sell those properties.

1. Settle on listing price

This first step is paramount to selling your home quickly rather than letting it languish on the market or even expire again. You want to price it competitively, not based purely on emotion. Yes, you want to price it according to its value, but unfortunately a lot of that depends on the current market. Look at comps in the same area of Manhattan or Brooklyn, and talk to your realtor or other experts about pricing.

2. Get the house ready to show

Another important step to selling is to prepare your home for potential buyers to view. There’re a couple musts if you want to sell and sell quickly. First of all, declutter. This includes deep cleaning, but also you’ll want to minimize personal items, knick-knacks, paperwork and general clutter. Next, you want to depersonalize the house as much as possible. As much as you love the pictures your kids drew or that bookshelf of oddities, potential buyers won’t necessary swoon over those personal touches. You want your home to be a blank slate and as neutral as possible while still being inviting. Keep in mind that you want buyers to be able to picture themselves in the space. Lastly, keep up with the cleaning, staging and maintenance in order to ensure each potential buyer has the best impression of your home.

3. Create a marketing plan

Marketing is the other huge factor for selling quickly and for the best price. Think about social media marketing, email campaigns, professional listing photos, signage in the front, and when/how to conduct open houses. You’ll also want to be as available as possible for showings. If your availability is severely limited, it will be harder to get buyers into the space, which is ultimately the best way to get offers.

Let us know if you have other tips for selling expired listings in Manhattan!

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.