Expired listing realtors, if you’re looking for leads consider contacting homeowners who decide to list their property themselves, or “For Sale By Owner” (FSBO). These Manhattan sellers may have bitten off more than they can chew, but you can help them out! Here are 3 reasons to explain why FSBO is challenging in today’s market:
Marketing
These days, the majority of prospective buyers are using the internet for their home search in addition to using a realtor. Homes are listed on Zillow, Trulia, MLS and other websites. It is possible to post your home for sale on these popular sites (Zillow and Trulia) without the help of a real estate agent, yet it will be harder to get a posting on MLS. If no one knows about the home listing, it will be difficult to get offers. In order to get the property in the best position to sell, an online presence needs to be strong in the real estate world.
Negotiations
Even if a FSBO’s negotiation skills are top notch, are they prepared for all the people they may have to negotiate with? Aside from the initial asking price, there are many other negotiations that may need to take place. Here are a few: who to work with for the home inspection, appraiser, and even some buyer’s attorneys. The real estate world can be a tricky one to navigate, make sure to have someone in your corner who can help walk through this process and is focused on the property’s best interests.
Less Saving, More Spending
Homes are expensive. NYC homes are definitely expensive. Many think they’ll be able to shave off some of the costs of selling by doing it themselves. While this thinking isn’t wrong, it doesn’t always pan out with more money in your pocket. In fact, many times unfortunately people end up spending more money than they would have if they had chosen to work with a realtor for the selling process.
Manhattan expired listing realtors, make sure when you’re reaching out to FSBO listings, you validate their reasons to want to do it all themselves. However, it is your job to show them that you can actually make their selling process smoother and quicker! In need of some leads? Contact us today!
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.