4 Ways to Increase Your Visibility on Social Media This Year
Need a way to up your visibility with expired listings in Manhattan? When was the last time you evaluated your social media? First, set aside some time to go over the analytics to better understand who is looking at your posts, who is liking them or commenting on them and how often. Next, carve out time in your schedule for regular social media posting and make it a priority in your weekly routine. Paying a little attention to this area of your marketing can help garner more traction and interest from the expired listing community. Here are 4 ways to help boost your social media visibility this year.
1. Post regularly
One sure way to increase your visibility to expired listings and potential new leads is to post on social media regularly. Over time, as leads see your regular content, they become more familiar with you. When it comes time for them to list again, you could be at the top of their mind to call. It also works to build trust as people feel like they can get to know you a bit by seeing your posts and engagement. Stay on your leads’ radar by posting consistently.
One way to help stay consistent is to set up a regular schedule of when you post. Set days and times, whether this is Monday through Friday at 11am or Wednesdays only at 10am. Having a set time will help you remember to post and keep the content flowing.
2. Market yourself
Utilize social media to market yourself and your business. Promote active listings. Post “Just Sold” pieces. Highlight a favorable client testimonial. The key here is to keep your voice and tone consistent with your brand. For example, on your graphics, use the same color scheme that you have on your website. Keep your captions light, upbeat and friendly. Use consistent hashtags (especially on Instagram posts) to help people find you more easily. If you have a specialty like luxury sales or expired listing sales, make sure you are posting content that highlights those areas. You could do this by posting an article with market stats for New York City’s luxury housing market. Or post a graphic with reasons that now is a great time to list your home again. All these ways help to cohesively push your brand forward and into the forefront of leads’ minds.
3. Get creative
Have fun with crafting your voice and content for social media. Play around with what platform works best for you. Perhaps you enjoy capturing small moments of your day in video. Then utilize Instagram and Facebook stories to post those reels. Or maybe you have pithy and fun real estate tips. Post those to twitter with a couple specific hashtags. Utilize a free site to create graphics (or pay a small fee for an upgraded pro account). This way you can easily throw together a “Just Sold” graphic complete with a picture of the property and a couple catchy statistics about the sale. People on social media love seeing concise and eye-catching posts as they are scrolling through each day. Even if you only have the time and energy for one post a week, that’s ok. Make it count by crafting a punchy, sleek, and informative post.
4. Highlight local community events or businesses
Garner more traffic and boost engagement on your social media sites by highlighting community events or promoting other local businesses. Potential clients love to see that you are a part of their community, that you care about what’s going on in the neighborhood and that you are committed to helping it flourish. Part of showing this involves promoting other local businesses and events. Post about a new, local restaurant that’s getting a lot of buzz, or shout out a neighborhood staple that you’ve always loved. Highlight a fun family event happening at the Botanical Gardens or at a nearby park.
Step up your social media presence this year to market yourself more effectively to expired listing leads in the Manhattan and Brooklyn areas!
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.