Unfortunately your Manhattan listing has expired. Was it the home itself? Was it the realtor? Or was it the marketing? Many times people don’t market New York listings to their fullest potential. In order to increase traffic to your expired Brooklyn listing this fall, follow four easy steps.
Upgrade Photos
When was the last time you redid your listing photos? Photos are the first thing to catch the eye of a potential buyer, so you want to make a good impression. To make sure you’re getting the most out of your listing photos, take a look at our guide on taking the best listing photos.
Include Video Tour
When the pandemic first hit and everyone was under strict quarantine rules, home buying and selling didn’t stop. It just moved digital. Therefore, if you had a video tour of your home taken during that time, make sure to leave it on the listing webpage! Although people will most likely still rather see the home in person, it doesn’t hurt to give your buyers a sneak peak of the area.
Search Engine Optimization
Search Engine Optimization, SEO, is the key to getting your listing populating all over the internet. This involves loading up your listing description with keywords that your buyers will be looking for in a home. “Open floor plan”, “large master suite”, and “updated kitchen” are a few examples of words that may catch a buyer’s attention. This does not mean simply listing a bunch of words throughout the description or tagging everything possible on the listing. Instead, be intentional with your verbiage.
Advertise on Social Media
Once you have the listing up to date and as optimized as possible, it’s now time to utilize your social media platforms. Post the link on all your pages and include special sneak peaks, such as a photo or two in order to draw the attention of viewers. Ask family and friends to share your posts to get a wider audience as well!
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.