Sell Expired Listings in Manhattan with These 3 Steps
Ready to grow your business and increase your revenue this year in NYC? Expired listings are your new best friend. Spend some time prospecting to this pool of listings to gain valuable new clients. And once the lead converts and becomes your client, here are 3 steps to sell those expired listings in Manhattan quickly!
1. Price competitively
When pricing a home to sell, even in a seller’s market, you still want to price it competitively. It’s tempting to price it high since homes are selling so fast. However, you risk putting off buyers initially. And then the home could sit too long on the market without a lot of interest. From there, it’s a snowball effect. If it sits too long without lots of interest, other buyers will wonder what might be wrong with the property. Instead, price the home competitively with the surrounding comps. If it’s sitting pretty and not too high and not too low, you’ll garner way more interest and might even start a bidding war, driving the price up that way.
2. Prep and stage the home
After determining the price point, the next step is to prepare the home for pictures and showings. Again, even though it’s a seller’s market, you still want to put in the time and effort here. Staging the home can help it really shine and sell for top dollar. Encourage your sellers to deep clean, declutter and then invest in staging if their budget allows. Then take professional listing photos and videos as well. It’s tempting to cut corners on this step. However, with so many buyers doing most of their searching online these days, it’s become almost a requirement to have stunning listing photos.
3. Market effectively
The last pro tip to sell in today’s market is to market the property effectively. Once you have your listing photos and the house is prepped and priced and ready for showings, it’s time to market. Utilize the listing photos to create eye-catching flyers, postcards, social media posts and more. Find a time for an open house, preferably on the weekend when more buyers are free and available to show up. Spend time to create a warm and welcoming open house. Encourage the sellers to leave for the day so buyers feel freer to wander in the home and ask you questions. Prepare a snack or bring coffee to serve. Essentially make buyers feel as welcome and cozy as possible in this space so it stays in the forefront of their minds as they make a decision.
Get ready to sell expired listings this spring with these 3 go-to steps for success!
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.