Since the start of the pandemic, the real estate market has been closely followed. New Yorkers are wondering if now is the time to sell their Manhattan abode and move to the suburbs, which has become a common plan amongst city-dwellers. In order to bring those suburban dreams into reality, Manhattanites are faced with the hard decision of how to sell their expired listings.

Overall, the Manhattan real estate market is taking a hit this year with COVID. The usual perks of living in the Big Apple (foodie scene and events) have been momentarily placed on hold thus making it harder for homeowners to sell their expired listings. Before dropping the list price on properties, here are two ways to make your home more desirable:

Showcase Special Features

Wishlists for buyers have become significantly more niche and less flexible. Long gone are the days of “This would be nice to have” and have been replaced with “This item is a nonnegotiable”. Home office space and a terrace are two prominent features buyers are swooning over. As lockdowns continue and people are confined to their homes, it has become a necessity to have a designated work space (home office) and also an outdoor area to relax and unwind (terrace).

Narrow Your Target Audience

Families are feeling the pull to move out of the city due to the pandemic. Condos just aren’t proving to provide enough space for children to roam free or have enough space for online learning and parent work stations. Encourage sellers to market real estate towards young professionals who are eager to live in NYC.

Market Towards Investors

Although the Manhattan real estate market has taken a hit, it will bounce back. This is a great opportunity for investors to buy properties while prices are relatively low! Focus on the endless possibilities for new homeowners.

Overall, as an expired listings realtor in Manhattan, encourage your clients to use these tactics to sell their property before settling on a lower listing price.

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.