How to Sell Brooklyn and Manhattan Expired Listings in the Summer

It’s summer and you’re ready to get out of your expired listing. Here’s 3 tips on how to get your home off the market quicker than a melting ice cream in the New York heat:


Advertise Open Houses 

Broadcast it from the rooftops. Let neighbors, friends, family, and your community know when your open house will be. Put up signs, advertise over social media, and ask people to spread the word. In order to have a successful open house, your need to advertise appropriately. There’s nothing worse than sitting inside an empty house all day with zero visitors, so make sure to create some foot traffic inside the home!

Be Flexible with Showings

Summer hours mean longer days, which equals more opportunities for home showings. Because the sun goes down well after dinner time, feel free to suggest a tour later in the evening in order to give potential buyers more time to not stress between getting off work and squeezing you into their schedule. Giving multiple time frames for a tour will benefit you by not only having more showings but also leaving a positive impression with buyers. 

Highlight Seasonal Benefits

People are interested in spending time outside during the summer months, so highlight added perks such as a great patio, pool, or garden space. Even amidst COVID-19, apartment buildings and neighborhood communities are finding ways to lift each other up so make sure to point out all the popular summer amenities offered with your expired listing.

 



*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.