6 Steps to Stage a Manhattan Expired Listing to Sell
One of the primary things buyers in Manhattan are looking for is space. They want to see how much actual square footage there is. But they’re also looking at how the space is used. Does the layout make sense? How about closets? Space is at a premium in NYC. So when you’re selling expired listings, highlight the space and roominess of a property by staging it well. Here are some ideas to get you started.
1st Step: Depersonalize
One of the best ways to declutter and highlight the space of a listing is to depersonalize it. Take down any collections, family photos, knick-knacks and any personal mementos (especially anything religious or political). All these items are a distraction more than anything else. Personal items take up literal space but also tend to overshadow the home with the seller’s presence. It makes it harder for potential buyers to envision themselves living there.
2nd Step: Declutter Closets
After you’ve depersonalized the main living spaces, spend some good time on the closets. Closet space in NYC is the utmost luxury, so why not show it off? Take out as much as you can (recommended at least 50%) so buyers can actually see how much room there is. Then tidy it so it looks neat and appealing.
3rd Step: Paint the Walls
If you have the time and resources, adding a fresh coat of paint throughout brightens dim or dingy walls and freshens the whole space. It also shows the home is well cared for, which is a plus in buyers’ minds.
4th Step: Consider Furniture
If you are working with mostly oversized furniture or pieces that fit awkwardly, consider swapping those out. Manhattan homes tend to be smaller, so you want the furniture to be to scale. This highlights the room and makes it feel more spacious than if you fill it with large pieces.
5th Step: Highlight Windows
Everyone wants lots of natural light. So no matter what the window situation is in your home, accentuate it! Perhaps take down heavy drapery once you list. Open blinds for pictures and showings to let in as much light as possible. It refreshes a space while making it feel larger, brighter and more inviting.
6th Step: Add Neutrals
Neutral tones tend to make a space feel more expansive. Consider as you repaint and stage, working with a neutral and soothing color palate. This helps make sure the room doesn’t feel heavy or bogged down. It also amplifies light well, which again, makes a space feel spacious and breezy.
Use these tips this summer with your expired listings in Manhattan to help them sell!
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