3 Secrets to Sell Expired Listings this Winter
In order to sell expired listings in Manhattan and Brooklyn this winter season, the biggest tip is to make the home shine inside and out. But of course, there are many details that go making a home look its absolute best. Here are 3 secrets to help you get started.
1. Make the home as inviting as possible
When potential buyers come through the front door, you want everything about the home to shimmer exude warmth and welcome. Start by fixing anything that might still be broken or in need of repair. Doors that stick, loose doorknobs, leady faucets: all these aspects make the home less than inviting. Next replace bright florescent light bulbs with soft light. Open blinds and curtains for daytime showings to help the space feel larger and brighter. Remove any controversial artwork or knick-knacks and remove personal photos. You want the home to look lovely but fairly neutral so buyers can envision making it their own.
2. Declutter and clean
This is another one of the biggest aspects to selling a home. Clean it! Keep cleaning it. Remove all clutter and dust until it sparkles. Above all, this shows the home is cared for. If a home is dirty or cluttered, it might lead buyers to wonder what else is wrong with the home. Is there mold? Are there larger issues with a roof, foundation or major appliances? If the owners let it get this bad, what else is wrong? So deep clean all spaces. Declutter completely, storing away kids’ toys, paperwork, personal photos, and anything else that’s detracting from the space. Include baseboards and vents in your cleaning. Declutter closets so they look pristine, organized and not packed full. Apply a fresh coat of paint or spot treat where needed to make the space feel new and fresh.
3. Tend to the exterior
If you are working to sell a home that needs some TLC to the exterior, here are some tips. Start by power washing the entire exterior to remove dirt and grime. Clean both the inside and outside of all windows so they shine. Next, if there is landscaping outside the home, touch this up. Trim back bushes or trees that have gotten out of control. Lay fresh mulch to help protect plants during winter but also to make the landscaping look tidy and up to date. Lastly, spend some time and effort making the entryway feel warm and welcoming. Position planters on the steps or porch. Add a seasonal wreath to the door. Replace hardware such as a doorknob, knocker or house numbers if they are looking worse for wear.
Following these 3 tips for success will help you sell those expired listings in no time!
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