Home staging is a great tool at your disposal to help in the selling process of a home. It makes the space more appealing as well as highlighting the great selling points of a room or space. Even if the seller doesn’t want to stage, you as their realtor can help them! Utilize a couple of these tricks with your expired listings today!
1. Remove clutter
First tip for any home when selling is to remove all clutter. And we do mean all! Piles of mail, mounds of shoes, stacks of paperwork, the kids’ homework, and an overflow of clothes creates a messy look. This really does matter to potential buyers coming in for a showing. When they see the mess and clutter it translates that the seller didn’t care enough to clean up. It can make them uncomfortable and can even cause them to miss lovely points the house really does have to offer.
2. Be strategic in furniture placement
The point of staging a home to sell is to promote comfort, relaxation and ambiance as well as allowing buyers to picture themselves making the home their own. Create specific seating areas with your furniture in the living room using an area rug and positioning couches and chairs around it. This creates a cozy place to gather to discuss the home. Get rid of any furniture that’s not really serving a purpose or is just adding more clutter. Less is more and you want buyers to be able to use their imaginations.
3. Stay neutral
Although you want the home to be inviting and warm, you also want as clean and minimal a slate as possible for buyers to see the possibilities. Beige, cream, white, grey or other soft colors work well to soothe, relax without being overwhelming, and also lighten and brighten the room. You want the space to feel as open and filled with light as possible as this is a huge selling point in today’s market.
4. Accessorize for mood
Place accessories around the home to add sparks of color, interest, and focal points to the rooms. If you have a mantle, declutter this and dress it up so it really draws the attention. Or if there’s a main painting let that stand on it’s own and form the seating space around that focal point. Add throw blankets in the living room and bedrooms as well as pillows for a nice pop. Utilize area rugs for warmth and invest in new towels for the kitchen and bathroom to match the color scheme and look fresh and inviting.
These little touches go a long way in helping your expired listing properties sell quickly. Just putting a little effort into the staging of the home with your client will really boost the appeal of the home.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.