Marketing Strategies to Obtain Expired Listing Leads in Manhattan and Brooklyn!

Marketing Strategies to Obtain Expired Listing Leads in Manhattan and Brooklyn!

As a realtor prospecting to expired listing leads in the Manhattan and Brooklyn areas, your marketing strategy is paramount to your success! You’ll want tools to reach out, strategies to turn new leads to warm leads, and marketing campaigns to continue to reach out and turn the leads to clients.

Tools to reach out!

Start by creating a solid phone script for expired listing leads. Start with an introduction including your reason for calling. Briefly describe why you’d be able to sell the property. Include specific details pertinent to their listing. Keep it engaging but short enough so as not to be a long speech. This script will help guide your cold phone calls with frustrated sellers. At the end, ask if you can set up an in person meeting to go over your marketing strategy for selling their property.

Strategies to turn new leads to warm leads!

Email campaigns and follow-ups are important in your strategy to keep working on the leads. Craft a detailed and professional letter template to use as the starting point for all your leads. Keep in mind that if you couldn’t reach them by phone or it didn’t go well, you will need to stand out and keep it engaging. Print it on professional letterhead and personally sign it. End it with the same invitation for an in-person presentation and meeting.

Marketing campaigns to turn the leads to clients!

In your marketing campaign from here on out, you’ll want to target the leads with eye-catching mailers, postcards and follow-up calls to warm leads. Employ drip-marketing to start introducing leads to your history, brand, experience and the numbers that speak for themselves.

Once you get the in-person meeting, come prepared with a professional and well-designed presentation with handouts, flyers, and testimonials that illustrate your ability to get the job done and done right!

Start with this guide to help improve your marketing strategies today!

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.